Weekly sales update

Why launch a weekly sales update podcast?

By launching a weekly (or biweekly), short-form, sales podcast, creators can quickly provide an overview of relevant news in a format that makes it simple and easy for an employee to get what they need. Keep your sales team up to speed up every week and connect your team better than ever before with a sales update of the week.

Format: Solo

Episode length: 5-10 minutes

Sales update of the week script

This script is for a solo format and will be structured in three main parts. As a best practice, add your notes under each section before recording.

Introduction

Hi there. My name is [name], and welcome to [Company Name] Sales Update – your deep dive into this week’s sales team’s announcements, wins, goals, and more. 

This week, we’re going to talk about [newsworthy item].

Introduction boosts

• Ask for feedback and input from your sales team
• Date of the episode

First section: Numbers for the week

Share the sales team’s current metrics. Think of this as a summary of wins and goals that your team needs to know. Focus on monthly targets, as well as the metrics that lead to closed deals.

Examples of talking points

• Number of email responses, calls, new leads, meaningful conversations, etc. 
• Share highlights and lowlights, as well as opportunities created 
• Compare to last week’s performance and share goals for the following week

Here’s how this would sound

Our numbers this week are up by 10% from last week. [Potential Customer 1] requested a demo, and we had five people reach out to us on social media as new leads. We also closed on [New Customer]’s deal and have reached out via email to existing leads.

Second section: Status on big leads

This is where you share the status of the sales team’s biggest leads, as well as other announcements. Set the tone for the competitive landscape and what your team should expect. 

Examples of talking points

• Share where the big leads are in the sales funnel 
• Layout what is on the schedule for the current week and describe how the team’s activities contribute to the conversion of a new or existing lead to help the team achieve their target goals

Here’s how this would sound

As you may know, we met with our two biggest customers this week. They are happy with the trajectory of their project plan and are moving forward with our services. We have a meeting with one of these clients later this week, so please come prepared with answers to any questions you foresee them asking.

Third section: Success, kudos, and wins

Make sure to personalize each mention to the individual team member and showcase what their biggest wins of the week were. 

Examples of talking points 

• Fire up your sales team with positive news and reinforcement 
• Talk about a recently closed deal or a call with a prospect
• No deal is too small, so remember to celebrate everyone on the team
  

Here’s how this would sound

After weeks of nurturing this lead, Jeremy closed the deal with [ Company Name ] this week! This is a huge win for us, and a big milestone in his career. Not only is he showcasing the true value of teamwork to sales, but he is also making a great contribution to the company’s overall success.

[Optional] Plug for future content

We’ll be back with another sales update [next week, in two weeks, etc.] In the meantime, we love getting feedback from our listeners right here on Storyboard. Feel free to let us know what you thought by star rating this episode. To submit a question or suggest content to be discussed during these updates, make sure to leave a comment below.

Wrap up

Thank you for joining us again for another episode of [Company Name podcast]. You can find our episodes right here on Storyboard from the mobile app or the website. To get the latest updates, make sure to go to Settings in the Storyboard mobile app where you can enable Push Notifications to see when new episodes come out. Thanks so much for tuning in. Until next time!  

Wrap-up boosts

• Future actions for the sales team, including short-term goals 
• How to share this episode

Did you enjoy using this script? Have any feedback?

We want to hear from you!