Share information about your customers and how they use your products
Customer experience is at the forefront of many companies' missions. An exceptional customer experience equates to user satisfaction and retention, and oftentimes leads to more sales. Use this script to share key insights and align your team on knowledge about your customer.
Format: Solo and Q&A
Episode length: 5-15 minutes
This script is for a solo format and is structured in three main parts. As a best practice, add your notes under each section before recording.
Hi there. I’m [name] and welcome to [Series Name], where we chat about who our customers are, how they use our products, and what their experience tells us about our business. Today, we’ll be profiling [customer name].
Discuss who the customer is, what they do, and how long they have been a customer of your company.
Our customer is passionate about our product. It is our job to continue delivering on our solutions and keep solving their pain points. What sets our company apart is that we invest greatly in the customer experience, and always make sure we are serving our customers first.
Discuss how the customer uses your product. This is a good opportunity to call out any unique ways in which your product is utilized.
This customer uses our software to offer their clients an innovative audio solution. They did consider a few of our competitors but ended up choosing us because of the simplicity of our tools and the timely customer support they were offered during their two-week demo. Our relationship with this customer has grown significantly. In fact, they were our first enterprise customer to hit a milestone of 100 episode uploads and shout out how much they love our product on their Twitter feed.
Discuss the takeaways from your engagement with this customer and how they can be applied to future customers and projects.
When this customer started with us, they were a team of 5. Now they’re a team of 25. While they may not be our largest account, they are one of our most active customers in giving product feedback. We can point to several features that have their roots in this customer's suggestions, many of which are now customer favorites.
While it's exciting for our sales team to go after bigger deals with higher income potential, it’s important to remember that our partnership with our customers is far more important than the revenue they bring in. Every customer, big or small, helps us shape the future of our business.
We’ll be back to chat about another customer in [next week, in two weeks, etc.] In the meantime, we love getting feedback from our listeners right here on Storyboard. Feel free to let us know what you thought by star rating this episode. To suggest a customer you'd like to see us profile, make sure to leave a comment below.
Thank you for joining us again for another episode of [Series Name]. You can find our episodes right here on Storyboard from the mobile app or the website. To get the latest updates, make sure to go to Settings in the Storyboard mobile app where you can enable Push Notifications to see when new episodes come out. Until next time!