Mölnlycke (pronounced ‘Mon-licka’) is a medical device company based out of Sweden, best known for manufacturing wound care products and single-use surgical wear. The company and their expanding team have sales offices in 38 countries, including a large presence in the U.S. With an audience primarily behind the wheel of a car, Mölnlycke started to think about podcasting to strengthen training accessibility.
At Mölnlycke, learning and development serve as the backbone of all of their efforts. This is especially critical for their sales team, who need to possess a comprehensive understanding of Mölnlycke’s product line. Because sales reps spend most of their time on the road, sharing important product knowledge was not straightforward: video training sessions were not accessible for reps in-transit and were rarely referenced.
Before Storyboard, most sales tips and knowledge sharing came from the company’s yearly onsite meeting. Mölnlycke recognized that their reps needed regularly scheduled advice throughout the year. “Field reps always want best practice sharing. What are top performers doing that other folks can incorporate?” says Cameron Ham, U.S. Sales Training Manager.
From her time working in the field, Ham was already familiar with the convenience that a podcast offers. “When I was a sales rep, I was listening to podcasts in the car all of the time. So I thought, why not create one for us.”
Mölnlycke envisioned quick, 10-15 minute episodes from which reps would have the sales notes they needed, when they needed it. “If we have a new product launch and we want our sales reps to have some of the highlights, a rep could be on a call on the way to a customer, listen, and get the bite size pieces they need. Reps can listen again and again. If they need a refresher, it’s always right there at their fingertips.”
Mölnlycke uses the Storyboard groups feature to easily segment and categorize their five podcast series. They even have the ability to create private groups where Mölnlycke can limit access to those that fall in the series’ desired audience. Ham noted that without groups, “it would have been more difficult to release content.”
Storyboard Groups allow content creators to segment out episodes based on the audience or topic. When releasing new episodes, an administrator will choose their intended Group, and listeners receive the new episode to their feed.
Going into this initiative, Mölnlycke knew it would only be successful if sales reps found value in their podcasts. Through Storyboard’s two-way commenting feature, Mölnlycke has seen clear evidence of the channel’s impact. One user commented that the success stories from the podcast will change the way their territory approaches sales. Others pointed to specific episodes they listened to en route to a sales call that ultimately helped them close a deal.
Mölnlycke was surprised by just how simple it was to get started with Storyboard. Ham remarked that “the set-up and management of Storyboard was very easy.” “Storyboard lowers the barrier of entry, and makes it very easy for people to tune in.”
Mölnlycke doesn't believe that any episode should be considered required listening. With an entire library of training content right on their smartphones, sales reps can learn on their own time, in the style they choose. Ham is a true believer in the notion that “podcasts allow you to decide how you want to learn.” Sales reps have also been able to choose what they want to learn: with Storyboard’s two-way commenting feature, they have recommended future show topics and have even offered to be interviewed on upcoming episodes.
Mölnlycke depends on data, but impactful insights are often hard to gather from team communication. So Mölnlycke relies on Storyboard’s analytics to gain a better understanding of which episodes are performing best, their optimal length, and which users are most utilizing their entire channel. “I can click on any episode at any point and see who listened and I can see how many times they listened to the episode,” says Ham.
Ham commented that Mölnlycke’s most active users are also the ones who frequent the sales leaderboard. “Our reps who won #1 for the year gave the podcast a shoutout in his acceptance speech. He said, ‘thanks sales training for bringing Mölnlycke into the 21st century. I love these, and I listen all the time,’” says Ham.
Without robust training and development Mölnlycke wouldn’t be able to set their growing sales team up for success. For Mölnlycke, Storyboard has proved to be the right tool to present reps with content that is relevant, accessible, and secure.
Mölnlycke continues to showcase its commitment to healthcare professionals on a daily basis, striving towards providing better care.
Come see why USG and over 2,000 organizations have chosen Storyboard to power their team’s communications. If you’re a creator who is ready to launch your first audio channel for your team, you can get started today — Storyboard has a free plan for up to 50 listeners. Let us help you launch your private podcast on Storyboard. Storyboard can also support Enterprises of all sizes whether you have a team of 100 or 100,000 employees. Get in touch with us, and we’ll share how we can help.